Chief Gregory Rich wears a broad smile after settling in at an Innu hunting camp on the western shores of Mistastin Lake, in the interior of northern Labrador on Sept. 19, 2014. He has come to these traditional Innu hunting grounds to help some of the young men and boys discover some of their culture and form better community bonds. The hope is that fewer of them will follow a path of substance abuse that has plagued these communities for many years.