Alex Castellani, who is a co-owner of Boxcar Social, a chain of wine and coffee bars and a parallel coffee-roasting business, called Subtext Coffee Roasters where he is working this day, . in Toronto, Ontario on October 21, 2021.The story is about how they fast-tracked (and deepened) their online strategy during the pandemic, as part of a broader story on the future of e-commerce post-pandemic for small businesses owners.(Photo by Peter Power for The Globe and Mail)